Editorial Guidelines
At Rodney Concrete, we are dedicated to sharing reliable, expert-informed content for homeowners, builders, property managers, and concrete professionals. These editorial guidelines reflect our promise to accuracy, honesty, and clarity — ensuring every article we publish is helpful, trustworthy, and easy to understand.
1. Accuracy and Trust
- Research Comes First: All content is reviewed using reputable sources, industry expertise, and current concrete repair and restoration standards.
- Credible Sourcing: Any data, technical insights, or third-party information is clearly cited.
- Full Transparency: We disclose sponsorships, partnerships, or potential conflicts to maintain honesty with our readers.
2. Tone and Readability
- Simple and Friendly: Our tone is clear and approachable, making complex topics easy to understand for everyone.
- Helpful First: Whether the topic is crack injection, spalling, or decorative concrete, we aim to offer practical, useful advice.
- No Fluff: We keep content direct, informative, and relevant to real-world concrete work.
3. SEO and Structure
- Organized Layout: Each piece is structured with headings, lists, and sections that make scanning and navigation easy.
- Optimized for Search: We apply proven SEO practices, with natural keyword use and proper metadata.
- Mobile-Friendly Reading: Layouts are designed to be clean and easy to follow on all devices.
4. Original and Ethical Content
- 100% Unique Writing: All content is original and written for Rodney Concrete. No reused or copied content is accepted.
- Proper Attribution: Sources, quotes, or references are cited clearly.
- Zero Plagiarism Tolerance: We use tools and manual checks to ensure all content meets originality standards.
5. Visual Support
- Purpose-Driven Media: We include relevant images, graphics, and videos that help explain concrete services clearly.
- Legally Licensed Only: We use only original or properly licensed media.
- Optimized Visuals: All visuals are high-quality and web-ready for a smooth experience.
6. What We Write About
At Rodney Concrete, our editorial topics focus on everything concrete-related, including:
- Industry News: Updates on tools, methods, and products for concrete repairs and restoration
- DIY and Maintenance Tips: Safe, simple guides for maintaining concrete around your home or property
- Product Comparisons: Honest looks at sealers, finishes, and repair techniques
- Project Highlights: Showcasing unique projects completed across New Zealand
7. Review and Approval Process
- Initial Screening: Every article is checked for tone, accuracy, and value to our audience
- Clarity and Editing: Our editors improve flow, fix grammar, and ensure readability
- Final Review: Once reviewed and approved, the content is published on our site and platforms
8. Ethical and Inclusive Writing
- Professional and Inclusive: We use respectful, welcoming language for all audiences
- No Overpromising: Our articles are grounded in facts, not hype
- Customer-First Approach: We focus on providing clear, trustworthy guidance for property owners and builders alike
9. Keeping Content Fresh
- Updated Regularly: We review articles to ensure they reflect current practices and technologies in the concrete industry
- Quick Corrections: If mistakes are found or reported, we fix them quickly and clearly
Want to Contribute?
Are you a concrete specialist, builder, or construction writer with knowledge to share? We’d love to collaborate. Visit our Contact Us page to pitch your article ideas or ask about guest posting opportunities.
For any questions about these editorial guidelines, reach out to our content team. Together, we’ll keep Rodney Concrete a trusted source for all things concrete across New Zealand.
